Dona Pimenta

Dona Pimenta is a bulk grocery in Castelo Branco, in a stall inside the Municipal Market on Avenida 1º de Maio. It opened on 20 February 2023, but the idea goes back to a trip in 2016, when founder Dora Antunes fell for local markets, colourful spices and the smells that tell the story of each corner of the world.

Out of that came a grocery where each person can buy with awareness, choose only what they need and take home good ingredients. Everything is sold loose: spices and aromatic herbs, nuts, teas and infusions, pulses, cereals, flours, seeds and berries, dried fruit, seaweed, granolas and spice mixes.

The shop's stated purpose is to make consumption more sustainable and to reduce waste, since loose goods let people take home the exact amount a recipe asks for. The design studio that created its visual identity describes a concept made for people who value sustainability, less food waste and healthier products.

The stall keeps market hours: it opens in the morning and closes in the afternoon, on Mondays, Tuesdays, Thursdays, Fridays and Saturdays, and it is closed on Sundays and public holidays. Orders placed through the online shop can be collected at the stall.